Mastering Vertical Video Conversion for Global, Regional, and Local Audiences

ProductizationSocial Media VideosVideo Production
Table of content
  1. Introduction
  2. The Challenge of Vertical Video Conversion
  3. How 90 Seconds Simplifies Global-to-Local Video Production
  4. Productization Streamlines Content Consistency Across Regions
  5. Practical Tips for Vertical Video Conversion
  6. Case Study: 90 Seconds in Action
  7. Empowering Social Media Managers with the Right Tools
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Rubina
1 month ago・5 min read

As social media platforms evolve, vertical video has become a must-have for brands aiming to capture their audience’s attention. Platforms like TikTok, Instagram, YouTube and more recently LinkedIn now prioritize vertical formats, and social media managers face a unique challenge: converting high-quality horizontal footage into effective vertical content. This is especially important for brands working across multiple regions, where content needs to be tailored to local markets without sacrificing global brand consistency.

In this post, we’ll explore the challenges of vertical video conversion and how 90 Seconds’ solutions make it easy for brands to adapt horizontal content into engaging vertical formats for any audience.

The Challenge of Vertical Video Conversion

The shift to vertical formats presents several technical and creative challenges for social media managers:

  • Technical Constraints: Converting horizontal video into a vertical format often involves cropping, reframing, or even reshooting to ensure the content remains clear and engaging on smaller screens. Without careful handling, valuable parts of the footage can be lost, compromising the message.
  • Brand Consistency: Global brands need to maintain a consistent brand image and message across all regions. This can be tricky when localizing video content to resonate with diverse audiences. Even small changes in framing or aspect ratio can impact brand alignment if not managed correctly.
  • Localized Needs: Regional markets often require tailored messaging and visuals that connect culturally. However, producing fully customized videos for each region can be costly and time-intensive, especially when each region may need the content in vertical format for specific platforms.

How 90 Seconds Simplifies Global-to-Local Video Production

90 Seconds provides a scalable video creation platform specifically designed to tackle these challenges. With a worldwide network of Creator Partners and powerful tools for managing video production at scale, 90 Seconds empowers social media managers to adapt content easily and cost-effectively.

Productization Streamlines Content Consistency Across Regions

Productization allows brands to set standardized video formats and guidelines that can be replicated across multiple markets. With productized content, regional teams can easily adapt videos to the vertical format while preserving brand consistency. This feature saves time by establishing templates that ensure all content aligns with the brand’s visual and messaging standards​.

90 Edit: Adapting Content for Vertical Formats

Through 90 Edit, brands can access skilled editors who specialize in transforming horizontal content into vertical formats, maintaining high quality and impact. By leveraging 90 Seconds’ extensive network of editors, brands can trust that their video content will be expertly adjusted to meet platform-specific requirements without losing essential details. This service is ideal for social media managers who need quick, reliable edits to keep up with fast-moving campaigns​​.

Content Review Tools: Simplifying Feedback and Approval

The Content Review tools within 90 Seconds make it easy for teams to collaborate on video edits, providing an organized space for feedback, approvals, and revisions. Social media managers can use timestamped comments to specify exact frame changes and keep the review process clear and efficient. This ensures that final video products meet both brand and regional standards while simplifying collaboration between global and local teams​.

Practical Tips for Vertical Video Conversion

In addition to using the 90 Seconds platform, social media managers can employ several best practices for vertical video production:

  • Plan for Vertical from the Start: When capturing footage, consider framing shots to accommodate vertical edits. Filming with wider shots allows editors more flexibility to reframe for vertical formats without cutting out essential elements.
  • Strategic Localization: When creating global content, think about how each piece can be localized. Highlighting universal themes while leaving space for regional elements makes it easier to tailor videos for specific markets without needing to start from scratch.
  • Professional Editing Support: High-quality editing is essential for successful vertical video conversion. The 90 Edit service offers a way for brands to outsource this process to experienced editors who understand the technical requirements for vertical formats. By leveraging professional editing services, social media managers can ensure that their videos are optimized for engagement across all platforms.

Case Study: 90 Seconds in Action

Consider a global retail brand with a robust social media presence across Asia, Europe, and North America. The brand uses 90 Seconds to create product showcase videos in horizontal format, aiming to deliver cohesive brand messaging across its platforms. When adapting content for vertical formats, the brand’s social media managers rely on 90 Edit to efficiently convert footage, retaining important details while ensuring each video meets the aesthetic and cultural needs of each region.

By productizing their video content with 90 Seconds, the brand’s regional teams are empowered to localize messaging and style while maintaining a consistent look and feel. Through 90 Seconds’ Content Review tools, teams collaborate seamlessly, resulting in high-quality vertical videos that resonate across markets, with quick turnarounds and brand-approved edits every time​​.

Empowering Social Media Managers with the Right Tools

As vertical video continues to dominate social media, social media managers are tasked with creating engaging, adaptable content that meets global brand standards and resonates locally. With the support of 90 Seconds, social media teams can handle these challenges smoothly, accessing a powerful video creation platform that enables seamless vertical conversion and localized adaptation.

Ready to take control of your global video strategy? Discover how 90 Seconds can help streamline your video production across regions and formats. Get in touch below.

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