- Video Production |
- 5 min read
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Video creation is having a moment. And if you’re in charge of brand, marketing, internal comms, or creative ops, you’re probably hearing one word more than ever: AI.
In 2025, we’ve moved beyond AI as a novelty. It’s now powering real, scalable video creation that’s fast, cost-efficient, and surprisingly creative.
Let’s explore what that looks like today, and how tools like Sora, Kling AI, Freepik AI, and 90 AI Assist are reshaping how enterprise teams plan, shoot, edit, and deliver video.
AI tools are now embedded across every phase of video production and they’re evolving fast. Here are some of the most talked about players in 2025:
Kaku Drop creates short films with generative AI, focusing on themes like Japan, women, and dynamism, using fluid animation and bold visuals to tell imaginative, thought-provoking stories.
HeyGen now lets users choose from over 500 community avatars and even create and share their own, making the avatar library more diverse and collaborative than ever.
These tools are agile and creative, but what they often lack is enterprise level control, structured workflows and the ability to scale across teams and regions.
For enterprise CMOs, Procurement leaders and Internal Creative Studios, DIY tools pose challenges:
That’s where 90 AI Assist stands apart. It combines the creative acceleration of AI with the oversight, reliability and global scale enterprises demand.
Unlike consumer tools, 90 AI Assist is designed specifically for enterprise video creation at scale:
Whether you’re running local activations or global brand campaigns, 90 AI Assist helps your team move faster without losing control.
Scale your go to market strategy across regions while staying on brand. Track performance and ROI from a centralized dashboard.
Ensure brand safe, high quality messaging especially during fast moving situations. Localize global messages without diluting voice.
Get the tools and creator support to produce content that resonates with local markets while staying true to brand standards.
Augment your team’s capacity with AI enhanced workflows and extend reach with vetted Creator Partners. Maintain creative standards at scale.
Streamline vendor relationships, lock in budgets with prepriced AI assisted services and ensure compliance with centralized oversight
AI video tools aren’t about cutting people out. They’re about giving your team the speed, scale and creative freedom to do more, faster. When paired with the right platform like 90 Seconds, you unlock the ability to create high quality, on brand video anywhere in the world
👉 Explore 90 AI Assist and discover what’s possible when AI meets global video creation.