Creativity on autopilot? AI video tools you need to know.

Table of content
  1. Introduction
  2. AI Isn’t Coming. It’s Here.
  3. Why Enterprise Brands Need More Than Just Tools
  4. Meet 90 AI Assist: Where AI Meets Expertise
  5. Here’s What 90 AI Assist Means for Your Team
  6. Final Word: It’s Not About Replacing Creators. It’s About Empowering Teams.
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Jonathan Yohanes
5 months ago・5 min read

Video creation is having a moment. And if you’re in charge of brand, marketing, internal comms, or creative ops, you’re probably hearing one word more than ever: AI.

In 2025, we’ve moved beyond AI as a novelty. It’s now powering real, scalable video creation that’s fast, cost-efficient, and surprisingly creative.

Let’s explore what that looks like today, and how tools like Sora, Kling AI, Freepik AI, and 90 AI Assist are reshaping how enterprise teams plan, shoot, edit, and deliver video.

AI Isn’t Coming. It’s Here.

AI tools are now embedded across every phase of video production and they’re evolving fast. Here are some of the most talked about players in 2025:

  • Sora (OpenAI) – Generates hyper realistic video scenes from simple text prompts, turning concepts into cinematic short films
  • Kling AI – Specializes in lifelike character movement and dynamic video sequences, ideal for storytelling and rapid prototyping
  • Freepik Video AI – A designer’s ally for animated explainers and social video templates, all powered by intuitive AI engines
  • Runway Gen 3 – A creative suite that enables real time video editing, motion tracking and visual effects using just a few prompts
  • Pika Labs – A favorite for marketers producing short form content. Offers generative editing, stylized filters and AI voiceovers for social first campaigns
  • HeyGen – Offers photo realistic avatars and multilingual voice cloning, perfect for localized explainers, onboarding content and global internal comms

Kaku Drop creates short films with generative AI, focusing on themes like Japan, women, and dynamism, using fluid animation and bold visuals to tell imaginative, thought-provoking stories.

HeyGen now lets users choose from over 500 community avatars and even create and share their own, making the avatar library more diverse and collaborative than ever.

These tools are agile and creative, but what they often lack is enterprise level control, structured workflows and the ability to scale across teams and regions.

Why Enterprise Brands Need More Than Just Tools

For enterprise CMOs, Procurement leaders and Internal Creative Studios, DIY tools pose challenges:

  • Lack of control over quality and compliance
  • Limited visibility into budgets and approvals
  • No support for managing multi market needs

That’s where 90 AI Assist stands apart. It combines the creative acceleration of AI with the oversight, reliability and global scale enterprises demand.

Meet 90 AI Assist: Where AI Meets Expertise

Unlike consumer tools, 90 AI Assist is designed specifically for enterprise video creation at scale:

  • 🧠 AI enhanced scripting, editing and voiceovers to speed up production.
  • 🤝 Experienced creators who guide AI tools while ensuring content quality and brand integrity.
  • 💸 Pre-priced products for predictable costs and scalable ordering.
  • 🌏 Global network of 14,000+ Creator Partners across 110+ countries.
  • 📊 Built in reporting tools for spend tracking, usage and delivery insights.

Whether you’re running local activations or global brand campaigns, 90 AI Assist helps your team move faster without losing control.

Here’s What 90 AI Assist Means for Your Team

👩‍💼 CMOs

Scale your go to market strategy across regions while staying on brand. Track performance and ROI from a centralized dashboard.

🧠 Heads of Communications

Ensure brand safe, high quality messaging especially during fast moving situations. Localize global messages without diluting voice.

🌍 Marketing Managers in Regional Offices

Get the tools and creator support to produce content that resonates with local markets while staying true to brand standards.

🎬 Internal Creative Studios

Augment your team’s capacity with AI enhanced workflows and extend reach with vetted Creator Partners. Maintain creative standards at scale.

💼 Procurement Teams

Streamline vendor relationships, lock in budgets with prepriced AI assisted services and ensure compliance with centralized oversight

Final Word: It’s Not About Replacing Creators. It’s About Empowering Teams.

AI video tools aren’t about cutting people out. They’re about giving your team the speed, scale and creative freedom to do more, faster. When paired with the right platform like 90 Seconds, you unlock the ability to create high quality, on brand video anywhere in the world

👉 Explore 90 AI Assist and discover what’s possible when AI meets global video creation.