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As we step into 2025, video content remains at the forefront of B2B marketing strategies, driving engagement, fostering connections, and delivering measurable ROI. Staying informed about the latest B2B video marketing trends in 2025 and embracing best practices is essential for brands looking to stand out in an increasingly competitive landscape.
In this post, we’ll explore the most impactful B2B video production trends in 2025 and how businesses can harness them to optimize their marketing efforts.
Short-form video remains a dominant force in B2B marketing, building on its proven success over the past year. Initially popularized in B2C spaces, platforms like LinkedIn, YouTube Shorts, and TikTok have demonstrated that concise, engaging content resonates just as effectively with professional audiences. With attention spans continuing to shrink, B2B viewers favor quick, impactful videos that deliver clear and actionable messages.
This continuing trend underscores the importance of prioritizing short-form formats in your video strategy. For B2B video marketing best practice, aim to create videos under 60 seconds that highlight key value propositions, insights, or thought leadership moments. These compact pieces of content not only capture attention but also position your brand as efficient, innovative, and in tune with audience preferences.
LinkedIn has embraced video as a core element of its platform, redesigning its user interface (UI) to prioritize vertical videos and encourage mobile-first content. For B2B marketers, this shift highlights the importance of incorporating vertical, mobile-friendly formats into their strategies. Sharing educational snippets, case studies, and thought leadership videos on LinkedIn can help brands reach decision-makers effectively.
In 2025, vertical video isn’t just a nice-to-have; it’s essential. Platforms like Instagram, LinkedIn, YouTube, and TikTok require vertical formats for maximum visibility. To stay competitive, B2B brands must create social cuts that cater to these platforms. Repurpose longer videos into shorter vertical clips to maximize reach and engagement.
Audiences continue to crave authenticity, making real and relatable stories more compelling than ever in B2B marketing. Sharing behind-the-scenes content and employee profiles offers a glimpse into the human side of a brand, creating a sense of connection that static messaging cannot achieve. These personal and unscripted moments resonate with viewers, building trust and fostering meaningful relationships—a critical advantage in the complex, relationship-driven B2B decision-making process.
Customer stories are particularly powerful in this context, serving as relatable proof points of success. By showcasing real-life challenges and solutions experienced by existing clients, brands can highlight their value proposition in an engaging and authentic way. Videos that capture these stories, complete with interviews and real-world outcomes, allow prospects to see themselves in similar scenarios, making the content both aspirational and actionable. These narratives humanize the brand while reinforcing its credibility, turning customer stories into a cornerstone of effective B2B video marketing.
Sustainability is a central focus in B2B video production trends for 2025, as brands seek to reduce their environmental impact while maintaining high-quality output. Leveraging networks like the one 90 Seconds offers allows businesses to tap into a global pool of local, vetted talent. By utilizing local creators, brands can minimize the need for travel and associated emissions, significantly lowering their carbon footprint.
Additionally, the adoption of cloud-based post-production tools further enhances eco-conscious operations. These practices not only align with the growing demands for sustainable business strategies but also streamline workflows, ensuring that video production is both efficient and environmentally responsible. By combining local talent access with advanced technologies, brands can achieve sustainability without compromising on quality or creativity.
AI-Powered Voiceovers, Subtitles, and Translations Advancements in AI have significantly enhanced video production capabilities, allowing brands to scale their content efforts globally. Tools for generating realistic voiceovers, seamless subtitles, and accurate translations ensure that videos can reach diverse audiences without compromising on quality or messaging.
Services like 90 AI Assist transparently streamline these processes, providing accessible and efficient solutions for localization and accessibility. By leveraging AI-driven tools, businesses can reduce production times, maintain consistency across markets, and deliver engaging, multilingual content to connect with global audiences.
In 2025, personalization is no longer optional—it’s expected. AI-powered tools now allow B2B marketers to tailor video content based on viewer data, ensuring that each audience segment receives relevant and engaging messages. From dynamic content recommendations to AI-curated video snippets, personalization fosters deeper connections and enhances engagement.
Webinars, tutorials, and explainer videos continue to dominate B2B video marketing trends in 2025. These formats help brands establish themselves as industry leaders by addressing pain points and offering solutions. Focus on creating value-driven content that answers common questions and provides actionable insights.
Data analytics in 2025 goes beyond basic engagement metrics, empowering B2B marketers to connect video performance directly to their CRM systems. Advanced platforms like Wistia and TwentyThree now enable detailed tracking, linking video interactions—such as views, watch time, and engagement—with specific CRM contact records.
This integration provides a granular view of how individual prospects and customers engage with video content, helping marketers identify warm leads, nurture existing relationships, and tailor follow-ups based on real-time data. By aligning video insights with CRM systems, businesses can refine their strategies, create more personalized campaigns, and measure ROI with precision—cementing video’s role as a powerhouse in B2B video marketing best practices.
Video continues to be a cornerstone of B2B marketing strategies, with budgets increasingly reflecting this emphasis. In 2024, 69% of B2B marketers planned to boost their investment in video marketing, underscoring the medium’s effectiveness in engaging audiences and driving results.
This upward trend in video marketing investment highlights the importance of a comprehensive and well-rounded video strategy for B2B brands aiming to connect with their target audiences effectively.
As B2B video production trends in 2025 continue to evolve, staying ahead of the curve requires agility, creativity, and a commitment to innovation. By embracing these trends and prioritizing best practices, businesses can create impactful, high-performing video content that resonates with their audience and drives results.
Whether you’re exploring AI-powered personalization, tapping into LinkedIn’s video revolution, or committing to sustainable production practices, the time to act is now. Invest in your video marketing strategy to position your brand as a leader in the ever-changing B2B landscape.