Skip to content
90 Seconds

Show the product.
Answer the question.
Win the user.

Nothing sells a product like seeing it work. Product and demo content shows buyers what you do, helps users get unstuck, and turns onboarding into adoption, filmed and produced on one platform.

14K+
CREATOR PARTNERS
IN 100+ COUNTRIES
Strategy

Where product content fits
across the user journey.

Product and demo content carries a user from first look to confident adoption. Three jobs it does across the lifecycle.

CONVERT

Let buyers see it work.

Product Demos move a visitor from curiosity to intent by showing the product doing the thing, no sales call required.

PRODUCT DEMOSWALKTHROUGHOVERVIEW
SUPPORT

Answer it before they ask.

Help & How-To content resolves the common questions in the help centre, lifting satisfaction and lowering support load.

HELP & HOW-TOFAQ VIDEOSUPPORT
ADOPT

Get users to value, faster.

Tutorials turn new users into confident ones, driving activation and making onboarding feel like real progress.

TUTORIALSONBOARDINGACTIVATION
Product formats

Four formats that
show, explain and convert.

From first-look demos to step-by-step tutorials, each format moves the user one step closer to value.

Deep dive

The three product formats
brands order most.

Demos convert, how-to content supports, and tutorials drive adoption, the three that carry a product across its lifecycle.

1.

Product Demos

The asset that lets the product sell itself. A clear, well-shot demonstration of what your product does and why it matters, cut for the homepage, the sales deck and the app store. The fastest way to move a curious visitor from 'what is this' to 'I want this' without a single sales call.

Product Demos
Show
don't tell

A buyer who watches the product work converts faster than one reading a feature list. The demo does the explaining.

Multi-cut
one demo, many lengths

A full demo, a 60-second highlight and a 15-second teaser from the same source. Right length for every surface.

Reusable
sales and self-serve

The same demo lives on the website, in outbound, in the deck and in onboarding. One asset, every motion.

2.

Help & How-To

The content that answers the question before it becomes a support ticket. Short, focused videos that show a user exactly how to do the thing they are stuck on. Lower support load, higher satisfaction, and a help centre people actually use because watching is faster than reading.

Help & How-To
Deflect
support load

A short how-to in the help centre answers repeat questions so your team handles fewer of the same tickets.

Library
built to scale

Run how-to as an ongoing series, one answer per video, so the library grows with the product.

On-brand
consistent format

Templated intros, captions and treatment so every help video feels like part of one product, not a patchwork.

3.

Tutorials

The guided path that turns a new user into a confident one. Tutorials take someone from zero to their first real outcome, step by step. The content that drives activation, shortens time-to-value, and makes onboarding feel like progress instead of a manual.

Tutorials
Activation
time to value

A tutorial walks a new user to their first win, so they reach the moment the product clicks sooner.

Step-by-step
structured

Sequenced lessons that build on each other, designed for onboarding flows and learning hubs.

Always-on
self-serve education

Tutorials work while you sleep, onboarding every new user the same considered way, at any scale.

REAL WORLD CREATION

In an era of AI, the real world matters.

Real crews. Real locations. Real shoots. 14,000+ Creator Partners in 160+ countries creating authentic stories that connect - managed end-to-end through a single platform.

Create Real World Content →

4,500+ enterprise brands trust 90 Seconds with their product content

PayPal
Amazon
Salesforce
HP
KPMG
Primark
Edelman
HSBC
LVMH
Microsoft
Google
Bloomberg
Barclays
EY
Cisco
UBS
PayPal
Amazon
Salesforce
HP
KPMG
Primark
Edelman
HSBC
LVMH
Microsoft
Google
Bloomberg
Barclays
EY
Cisco
UBS
Where product content works hardest

One product.
Every step of the journey.

Product content earns its keep from the first impression through to long-term adoption, across web, sales, support and in-app.

Above the fold
Website

A product demo on the homepage and product pages that lets visitors see the value before they read a word.

Deck and follow-up
Sales

Send the demo that answers the buyer's exact use case, so the product does the talking between calls.

Help centre
Support

How-to videos embedded in the help centre and docs, deflecting repeat tickets and speeding up resolutions.

In-app and email
Onboarding

Tutorials in the welcome flow and onboarding emails that walk new users to their first real outcome.

Listings
App stores

A tight product overview cut for the app store and marketplace listing, where the demo drives the install.

Feature launches
Social

Short demo and walkthrough cuts that show, not tell, when you announce a new feature or capability.

90 SECONDS

Let your product
do the talking.

Demos, how-to, tutorials and walkthroughs. Produced on one platform by Creator Partners in 100+ countries, ready for every surface your users touch.