Real people.
Real stories.
Real trust.
Buying committees ignore brand claims and self-describe themselves out of demos. They believe peers, employees and customers on camera. Story-led video is how enterprise B2B brands earn trust at every stage of the funnel.
PEER PROOF OVER BRAND CLAIMS
Where stories fit
in your video content strategy.
Stories don't sell. They prove. Here are the four moments when a human voice on camera moves a deal, a brand or a culture in a way no other format can.
Move late-stage deals with peer voice.
Customer Stories, Case Studies and Testimonials. The third-party voice your sales team needs the moment a procurement, security or finance stakeholder joins the buying committee. Trust isn't earned in a brand video, it's earned in the customer's words.
Show who you are, not what you sell.
Company Stories give a brand its character. Founder origin, mission, milestones, the why behind the work. The content that makes a buyer choose you over the competitor with the same feature set, because they believe in the people behind it.
Bring the humans behind the brand on camera.
People Stories and Recruitment films. The faces, voices and craft inside your business. The work that turns culture into a competitive advantage, fills roles faster, and makes your brand feel like somewhere customers and candidates actually want to be.
Compound third-party trust across the funnel.
Stories don't expire. A two-minute customer film shot in 2025 still earns trust in 2028. Stack story-led content across your library and you build a permanent moat of social proof that pays for itself for years, not weeks.
Six story formats
brands commission again and again.
Each one earns trust in a different way. Most enterprise customers run three to five in parallel as part of a stacked story library.
Sales ProofCustomer Stories
Real customers, real outcomes, on camera.
People & CulturePeople Stories
The humans behind the work, in their own voice.
Brand IdentityCompany Stories
Founder, mission, milestones, why you exist.
Sales ProofCase Studies
Problem, solution, measurable result.
Sales ProofTestimonials
Credibility in under two minutes.
People & CultureRecruitment
Why people want to work with you.
Top three most popular
B2B story content brands order.
Three story formats that do the heaviest lifting in enterprise B2B pipelines, brand libraries and employer brand.
Customer Stories
Our number one selling content solution for B2B brands. The format your sales team requests by name. One on-location shoot with a real customer becomes a hero film, a sales-deck edit, a 60-second LinkedIn cut and three social pulls. The single highest-converting asset in any B2B content library.
Deals with a customer-story asset in the proposal close faster and at a higher rate than deals without.
Ask for a peer reference before signing. A filmed customer story does the work of ten reference calls.
Long-cut, short-cut, sales-deck version, social pulls, audio-only. One shoot, a year of content.
People Stories
The faces, craft and voices inside your business. Not corporate testimonials. The cinematographer who joined as an intern. The engineer who built the product. The community lead who ran the conference. Culture made visible, made cinematic.
People-led recruitment films convert applicants to interview at almost 1.5x the rate of generic employer brand content.
Run as a series. One person per episode, two to four minutes each, releasing monthly. Compounds over a year into a culture library.
Unscripted, real footage of real work. Lighting and crew quality of a brand film, vulnerability of a documentary.
Company Stories
The brand film that answers "who are you, really?" Founder origin, mission, milestones, the moments that made you. The content buyers watch before a first call, candidates watch before they apply, and investors watch before they wire.
Long enough to land the story, short enough to finish. Most company films we deliver land between 2 and 5 minutes.
Homepage hero, About page, investor decks, sales follow-ups. The single most re-used film in any brand library.
Brand evolves. Quarterly updates with new chapters keep the story current without scrapping the original.
In an era of AI, the real world matters.
Real crews. Real locations. Real shoots. 14,000+ Creator Partners in 160+ countries creating authentic stories that connect - managed end-to-end through a single platform.
Create Real World Content →
Real Locations
Shoot in any city, any environment. From iconic landmarks to remote field sites - wherever your story needs to be told.
Real Facilities
Iconic venues, studios, offices, and operational environments. We source and secure the right setting for every shoot.
Real Stories
Authentic stories from real people, real places, real moments. No actors, no stock footage - genuine narratives that resonate.
Real Production
From one-person crews to full-scale multi-day shoots with directors, cinematographers, and sound engineers.
Real Creators
14,000+ vetted Creator Partners embedded in local markets. They bring cultural fluency, language, and world-class craft.
4,500+ enterprise brands trust 90 Seconds with their stories
Buyers stopped believing the brand.
They started believing your customers.
Eight years ago a polished brand film was enough. Today it isn't. Buyers self-educate, ignore outreach, and check peer reviews before a sales call. The brands winning enterprise B2B in 2026 aren't producing more ads. They're producing more proof. More customers on camera. More employees on camera. More humans, fewer slogans.
watch video proof before a first sales call
from customer voice vs brand voice in the same claim
average useful life of a story-led video in pipeline
One shoot.
Six places it earns its keep.
Stories aren't a one-channel asset. The same customer film carries weight across sales, marketing, web, social, recruitment and investor comms.
Customer stories in proposals, testimonials in follow-up emails, case studies in the deck. The asset class your AEs ask for by name.
60-second cuts on LinkedIn, vertical pulls on Instagram, customer logos with proof attached. Built to compound, not to expire.
Hero films above the fold. Customer stories on product pages. Testimonials beside pricing. The visual trust layer of your entire site.
People stories on careers pages, recruitment films on LinkedIn ads, employer brand on Glassdoor. Converts applicants to interviews faster.
Customer wins in every all-hands. Founder story in every onboarding. The internal mythology that aligns 500-person teams.
Company stories in the board deck. Customer voice in the data room. The non-financial proof that closes Series C and beyond.
Build a story library
buyers actually believe.
Customer stories, company stories, people stories. Filmed where your people are, by Creator Partners in 100+ countries, on one platform.