Your business,
on the record.
In its own voice.
Markets believe the people who run the business, not the brand layer around them. Editorial video puts your experts, your news and your point of view on camera, filmed on location and cut for everywhere it needs to travel.
4,500+ BRANDS WORLDWIDE
Where editorial fits
in your video content strategy.
Editorial content does what ads cannot: it lets your market hear directly from the people who run, build and lead the business. Three jobs it does better than any other format.
Let your experts speak for themselves.
Interviews put the people with the most authority on camera. Markets trust a named expert answering a real question far more than a brand making a claim.
Turn announcements into video, fast.
Company News packages launches, results and milestones as video while they still matter. Built for speed, so the announcement lands before the moment passes.
Make your point of view travel.
Speaker Videos take the talk that earned the stage and give it a second life across social and your own channels, keeping your thinking in market for months.
The formats that put
your business on camera.
Each one carries a different kind of authority. Most brands run them together as an always-on editorial stream.
The three editorial formats
brands order most.
Interviews, company news and speaker content carry the voice, the timeliness and the authority of your business.
Interviews
The on-camera voice of your business. Founders, executives and subject-matter experts answering the questions your market is actually asking. One sit-down, filmed on location by a Creator Partner, becomes a long-form feature, a set of short answers for social, and an audio cut. The most efficient way to turn the people who know the most into content that travels.
We send a Creator Partner to your executive, anywhere in the world, instead of flying everyone to a studio.
A single interview becomes a feature edit, a run of short answers, and quote cards. One sitting, a quarter of content.
Film a spokesperson in any market your business operates in, with consistent direction and brand.
Company News
The announcement, told properly. Product launches, funding, results, partnerships and milestones, packaged as video instead of a press release nobody reads. Timely by nature, so speed matters, and the platform is built to turn a brief into a finished, on-brand news cut fast.
News has a shelf life. Order, brief and turn around an on-brand announcement video without a long agency cycle.
Consistent templates, lower-thirds and treatment so every announcement looks unmistakably yours.
Run company news as a standing format, monthly or per-launch, not a one-off scramble.
Speaker Videos
The talk that earns the stage should not end with the session. We capture keynotes, panels and conference talks, then cut them for the life they have afterwards: the hero recording, the highlight reel, and the short pulls that carry your point of view across LinkedIn and your own channels for months.
Multi-angle capture of the talk itself, filmed to look as considered as the rest of your brand.
The full talk plus a highlight reel and short vertical pulls, so one keynote feeds a month of posts.
Speaker content keeps your point of view in market long after the audience has gone home.
In an era of AI, the real world matters.
Real crews. Real locations. Real shoots. 14,000+ Creator Partners in 160+ countries creating authentic stories that connect - managed end-to-end through a single platform.
Create Real World Content →
Real Locations
Shoot in any city, any environment. From iconic landmarks to remote field sites - wherever your story needs to be told.
Real Facilities
Iconic venues, studios, offices, and operational environments. We source and secure the right setting for every shoot.
Real Stories
Authentic stories from real people, real places, real moments. No actors, no stock footage - genuine narratives that resonate.
Real Production
From one-person crews to full-scale multi-day shoots with directors, cinematographers, and sound engineers.
Real Creators
14,000+ vetted Creator Partners embedded in local markets. They bring cultural fluency, language, and world-class craft.
4,500+ enterprise brands trust 90 Seconds with their editorial content
One conversation.
Every channel that matters.
Editorial is not a single-channel asset. One interview or announcement carries weight across PR, social, web and internal comms.
Announcements and expert interviews as video, ready for the press kit, the newsroom and the wire.
Short answer cuts and speaker pulls that keep your leaders and point of view visible between launches.
Founder and executive interviews on the About page, news on the homepage, speaker content in resources.
Send a prospect the expert interview that answers their exact question, in your spokesperson's own words.
Company news told as video for the all-hands, so a 500-person team hears it the same way, at the same time.
Results and milestones as a clean editorial cut for board decks, data rooms and shareholder updates.
Put your business
on the record.
Interviews, company news and speaker content. Filmed where your people are, by Creator Partners in 100+ countries, on one platform.