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Thinking about diving into the world of video advertising on LinkedIn? It’s an effective tool for any marketer, but only when it’s done right. Here are 7 tips from our experts on getting the details right.
Data shows they’re likely to drop off after that, so it’s important to stack your key messages at the start of your advertising content.
A large proportion of your audience will watch without sound, so it’s important they know what’s going on regardless.
Ensure the ad specs are front of mind when you're editing. A lot of brands think their video will be ready for all platforms and purposes, but LinkedIn has specific requirements for videos used in their advertising mechanism–don’t get caught out.
For brand awareness and brand consideration videos, LinkedIn recommends keeping length under 30 seconds.
When you’re making videos for upper-funnel marketing goals, this is the sweet-spot for engaging audiences, getting your messages across and ensuring minimal fatigue/drop-off.
This is your opportunity to dive into the details and get to the heart of a story. A LinkedIn study found that long-form video can drive as many clicks as short-form video if it effectively tells a more complex story.
LinkedIn considers 10 minutes the informal cut-off point for video.