Skip to content

Video production in Edinburgh: creative content from Scotland’s capital

Video Production
Table of content
  1. Introduction
  2. Edinburgh's creative advantage
  3. How 90 Seconds connects brands to Edinburgh's creators
  4. What brands are creating in Edinburgh
  5. How to start creating video in Edinburgh
Link Copied!
Rubina
1 year ago・5 min read

Edinburgh is one of those rare cities that makes everything filmed there look better. The medieval Old Town skyline, the Georgian elegance of the New Town, Arthur’s Seat rising above the city centre, the Firth of Forth stretching toward the horizon. For brand video, this visual richness is not just scenery. It is a strategic asset that gives content a distinctive character difficult to replicate in generic urban settings.

But Edinburgh’s value as a video creation market goes well beyond its looks. The city is a serious business centre with a population of over 540,000 (metro area exceeding one million) and an economy anchored by financial services, technology, higher education, and tourism. Edinburgh generates the highest GDP per capita of any UK city outside London.

With 170+ monthly searches for “video production Edinburgh,” brands are looking for capability in Scotland’s capital. They are finding a creative community that punches above its weight: experienced, versatile, and shaped by a cultural heritage that values storytelling as a craft.

Edinburgh’s creative advantage

Festival culture. Edinburgh hosts the world’s largest arts festival every August. The Edinburgh International Festival, the Fringe, the International Film Festival, and the Book Festival collectively attract over 4 million visits. This means Edinburgh’s creative community operates in a context where high-quality storytelling is the baseline expectation.

Screen industry growth. Screen Scotland has invested significantly in developing the country’s production capability. Studio infrastructure has expanded, with facilities like FirstStage Studios providing purpose-built production space.

Higher education pipeline. Edinburgh Napier University, the University of Edinburgh, and Edinburgh College of Art produce a steady stream of graduates in film, media, and digital production who stay in the city.

Literary and storytelling heritage. Edinburgh is a UNESCO City of Literature. This heritage shapes the city’s creative approach: Edinburgh creators tend to prioritise narrative structure and emotional resonance over pure visual spectacle. For brand video, this translates into content that tells compelling stories rather than simply looking polished.

How 90 Seconds connects brands to Edinburgh’s creators

The 90 Seconds platform makes Edinburgh’s creative talent accessible to brands anywhere in the world. Local Creator Partners include directors, cinematographers, editors, and producers who bring both commercial experience and an understanding of the Scottish market.

For brands headquartered in London or internationally, this means Edinburgh video creation no longer requires finding and managing unfamiliar local suppliers. A Concierge handles the matching, briefing, and delivery coordination.

This is especially valuable for UK-wide content programmes. A brand can produce Edinburgh content alongside projects in London, Manchester, and Birmingham through a single platform.

Edinburgh’s compact geography is also a practical advantage. The city centre is walkable, locations are close together, and travel time between shoot sites is minimal. A Creator Partner can cover two or three Edinburgh locations in a single day.

What brands are creating in Edinburgh

Financial services. Edinburgh is the UK’s second-largest financial centre by assets managed. Baillie Gifford, Standard Life Aberdeen, Scottish Widows, and numerous investment firms require investor communications, thought leadership videos, and recruitment content.

Technology. Edinburgh’s tech sector has grown rapidly, with companies like FanDuel, Skyscanner, and numerous AI and data science startups producing product demos, customer testimonials, and employer brand content.

Tourism and hospitality. Edinburgh attracted over 4.5 million tourists in 2023. Hotels, experience providers, and destination marketing organisations create promotional video and social content that leverages the city’s iconic visual appeal.

Higher education. The University of Edinburgh is one of the world’s top 20 universities. Along with Heriot-Watt and Edinburgh Napier, there is consistent demand for student recruitment videos targeting international audiences.

Whisky, food, and drink. Scotland’s whisky industry alone contributes GBP 7.1 billion annually to the UK economy. Edinburgh serves as a base for distillery brand videos, tasting experience content, and export marketing videos.

How to start creating video in Edinburgh

Visit the 90 Seconds Edinburgh page to start your first project. Your Concierge will match you with Edinburgh Creator Partners and manage the delivery process. Discuss location options with your Concierge to maximise the production value of your Edinburgh shoot.

Edinburgh does not need high volume to justify its place in a brand’s video programme. Even a few pieces of Edinburgh-shot content can elevate a UK content library with visuals and storytelling quality that generic office-backdrop video simply cannot match.

Discover Edinburgh’s video creation capabilities. Visit the 90 Seconds Edinburgh page to get started.

More from 90 Seconds in the UK:

Related stories