Long-form video content.
Because stories need room, audiences want substance.
The B2B brands pulling away aren't making more ads. They're publishing documentaries, running video podcast series, and capturing every keynote. Long-form video content is the new category separator.
B2B LONGFORM PRODUCTION
Where long-form video content fits
in your video content strategy.
Short-form moves the metrics. Long-form video content moves the brand. Here are the four moments long-form video content is the right answer.
Own the conversation in your category.
C-suite voice and subject-matter experts going deep on industry topics. Serialised programmes that turn your executives into category voices and your company into the credible authority buyers trust.
Build a show. Build an audience.
Recurring formats designed to compound. Video podcasts, ongoing series, live streams - the work that turns one-time viewers into subscribers, and subscribers into pipeline.
Bring your people with you.
Town halls, all-hands and company announcements - filmed and edited to the same standard as your external content. The internal moments that align an organisation and build the culture buyers can feel.
Tell the story short-form can’t.
Cinematic, narrative-led video that builds emotional brand affinity. Inside Series, sustainability films, brand journeys and hero customer stories - the work that compounds brand equity, not just impressions.
The four long-form video content formats
brands ask for most.
If you’re starting a long-form video content programme, you’re probably starting with one of these. One signature format per purpose, all built to the same standard.
Video Podcasts
The single biggest long-form video content format in B2B. One shoot becomes a full episode, highlight clips, audiograms, quote cards, and social cuts. The format that compounds over time.
Social cuts. Quote cards.
By 2025, the overwhelming majority of top business podcasts had a video component. The most successful B2B shows now run 20-90 minutes per episode and pull millions of subscribers - long-form video content with audio is the new default.
Multi-camera, studio-quality video capture with professional audio. Complete post-production including graphics, B-roll, chapter markers, and clip extraction. Delivered as a production retainer, not a project.
Each episode produces: 1 full YouTube video, 8-12 short clips for social, 1 audio podcast episode, 15+ quote cards, 1 blog transcript. One shoot. Months of content.
Fireside Discussions
Intimate, conversational format between 2-4 leaders, filmed on-location. The gold standard for executive thought leadership - authentic, polished, built for senior audiences.
who know what they're talking about.
Senior audiences are allergic to polished corporate video. A fireside format signals authenticity and confidence - your leaders are willing to have a real conversation on camera. That signals trust.
Professional multi-camera capture, directorial guidance on conversation flow, premium lighting and audio. Filmed at your office, a conference, or any location worldwide. 20-60 minutes per session.
Full conversation for YouTube and your website. Key moments extracted as 60-90 second clips for LinkedIn. Pull quotes for social. Audio for podcast platforms. One conversation, every channel.
All-hands & Town Halls
Internal moments, external-grade production. Town halls, all-hands and company announcements filmed and edited to the same standard as your brand work - because production quality is a culture signal.
people actually rewatch.
Your people sit through hundreds of meetings a year. A town hall filmed with the same craft as your external content signals seriousness, intent and respect for their time. Production quality is the most underrated culture signal.
Multi-camera capture of CEO addresses, all-hands and company announcements. Live-stream production with multi-camera switching. Same-week edit packages: full-length, highlight reel, transcript and chapter markers, ready for the people who couldn't make the live moment.
The strongest brand moments are often internal first. A founder address, a culture story, a values moment - filmed properly, they become recruiting content, investor content and sales enablement. One shoot, multiple audiences.
Inside Series
Doco-style brand films that travel further than a 30-second cut. Episode-based brand storytelling that compounds equity over months, not minutes - a body of work, not a campaign.
that earn rewatches.
An ongoing series under a single editorial frame. Each episode is a self-contained film - a sustainability story, a founder profile, a customer journey, a behind-the-scenes look. Together they become a body of work, not a campaign.
Documentary-grade capture with cinematic crews, editorial direction and full post. 6-15 minute hero films plus social-cut deliverables, in a recurring cadence so the audience comes to expect them.
Audiences reward consistency, not one-off campaigns. An ongoing series under a single editorial frame compounds brand equity month after month - and gives sales, recruiting and PR a deep library to draw from, not a single flagship film.
Trusted by 4,500+ brands worldwide
The pendulum is swinging back.
Complex decisions need deeper storytelling.
After years of "shorter is better" driven by social algorithms, B2B marketers are rediscovering what buyers actually need, substance. B2B buying committees are 6-10 people. A 30-second clip doesn't give your internal champion enough ammunition to sell internally. Long-form video content does.
One film. Eight channels.
Every stage of the buyer journey.
The #2 search engine in the world. Long-form video content (8+ min) commands algorithm priority. B2B brands increasingly treat it as their content hub, not just a hosting platform.
LinkedIn's algorithm surfaces longer content that drives dwell time. Full episodes linked to YouTube; clips drive discovery. Strongest B2B organic reach of any social platform.
Your own destination - branded video hubs, editorial sites, and on-domain players. Full editorial control, full brand experience, full user data. No algorithm dependency. Long-form video content that lives on your terms.
Customer story films and product docs embedded directly inside your sales enablement and revenue tooling. The highest-value placement, used live when deals are in motion.
Audio extracted from video shoots, distributed to Spotify, Apple Podcasts, Amazon Music. Reaches listeners who convert to video watchers over time.
Training modules, town halls and all-hands - distributed across the channels your people actually open. Measured by completion rate, not views.
The event reaches hundreds; the film reaches thousands, before, during and months after. Keynote captures that perform long after the last session ends.
In an era of AI, the real world matters.
Real crews. Real locations. Real shoots. 14,000+ Creator Partners in 160+ countries creating authentic stories that connect - managed end-to-end through a single platform.
Create Real World Content →
Real Locations
Shoot in any city, any environment. From iconic landmarks to remote field sites - wherever your story needs to be told.
Real Facilities
Iconic venues, studios, offices, and operational environments. We source and secure the right setting for every shoot.
Real Stories
Authentic stories from real people, real places, real moments. No actors, no stock footage - genuine narratives that resonate.
Real Production
From one-person crews to full-scale multi-day shoots with directors, cinematographers, and sound engineers.
Real Creators
14,000+ vetted Creator Partners embedded in local markets. They bring cultural fluency, language, and world-class craft.
Film anywhere.
160+ countries, no travel costs.
Shoot your customer story films across 12 markets simultaneously. Capture conference keynotes globally. Produce your video podcast series locally, everywhere. Our Creator Partner network makes multi-market long-form video content production operationally possible for the first time.
Enterprise features for
long-form video content at scale
An end-to-end video creation platform that empowers enterprises to productise, order, and deliver consistent content at scale, supported step by step by AI and human Concierge.
Turn repeat video needs into standardised, ready-to-order content solutions
Browse, order, and configure pre-approved video creation solutions quickly with defined scope
AI-powered global Creator Partner matching based on skills, location, and availability
Track every step of delivery in real time, from brief to final video
Review, manage feedback, and approve content in one place
Control teams, budgets, and brand across regions and departments
Ready to lead with
long-form video content?
Brief to brand documentary on one platform. 160+ countries, professional quality, no agency retainers, no scope creep, no surprises.