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Regional & GlobalVideo Creation fromSingapore

90 Seconds is the video creation platform for Singapore brands going regional and global. Brief from Singapore, create in 160+ countries with 14,000+ vetted Creator Partners, all managed end-to-end from one platform.

TorontoLos AngelesDubaiVietnamLondonKuala LumpurHong KongIndia
Popular global shoot location for Singaporean brands: Toronto
160+
Countries
14,000+
Creator Partners
4,500+
Brands Served
50,000+
Videos Delivered
Trusted by Leading Singapore Brands
DBS
GRAB
SINGTEL
CAPITALAND
OCBC
UOB
PROPERTYGURU
RAZER
NINJAVAN
SEA GROUP
DBS
GRAB
SINGTEL
CAPITALAND
OCBC
UOB
PROPERTYGURU
RAZER
NINJAVAN
SEA GROUP
FROM SINGAPORE ACROSS ASEAN

Creating content across ASEAN needs to be simple

Asian street scene

Singapore is home to 37,400+ international companies and the regional HQ for 7,000+ multinationals. As the gateway to ASEAN's 680 million consumers, Singapore-based brands operate across every continent. 90 Seconds makes it possible to create authentic, locally-created video content in every market you serve, from a single platform.

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International companies in Singapore
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Multinational regional HQs
0M+
ASEAN consumers within reach
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Countries where 90 Seconds operates
Regional

Across ASEAN, Locally Created

Creator with camera
WHY LOCAL CREATORS

Content Created Locally Outperforms Everything Else

Cultural Authenticity

ASEAN alone has 11 official languages. Dubbed and subtitled content consistently underperforms locally-created content. Local Creator Partners understand the cultural codes that make content resonate, from color symbolism and humor to family structures, religious sensitivities, and local talent preferences.

Performance That Matters

Locally-cast content drives significantly higher purchase intent than imported content. Regional audiences reward brands that demonstrate authentic local investment. Local creation using local talent generates measurably higher engagement across every platform.

Market-Specific Fluency

Every market has distinct requirements. Thailand has monarchy and religious symbol protocols. Vietnam requires government content approval. Indonesia demands careful religious representation across its diverse population. Malaysia requires multicultural content spanning Malay, Chinese, and Indian communities. 90 Seconds Creator Partners navigate all of this natively.

POPULAR ASEAN CONTENT SOLUTIONS

Solutions That Address Real ASEAN Content Challenges

Purpose-built capabilities that directly tackle the concerns we hear most from marketing teams across the region.

1. Localized Storytelling

Beyond Corporate Video. Multilingual. Multi-format.

90 Seconds isn't just for corporate videos. We produce social-first vertical content, multilingual adaptations, and platform-native storytelling across every ASEAN market. Local Creator Partners shoot natively in-language, so your content feels authentic on TikTok, Instagram Reels, LinkedIn, and YouTube Shorts, not dubbed, not subtitled, genuinely local.

Client Example

A global SaaS company briefed a multilingual customer story series across 4 ASEAN markets. They received 12 social-first cutdowns and 4 hero testimonials within 18 days.

Explore Self-Serve →
Optimized for
Multilingual content creation
Event coverage
2. Event Engine

Start With a Vox Pop. Scale From There.

Events are the fastest, most cost-efficient way to capture authentic content at scale. A single Vox Pop crew at your next conference or trade show delivers dozens of short-form clips, testimonials, and highlight reels, all produced on-site, edited fast, and ready for distribution within days, not weeks.

Client Example

A fintech company booked a Vox Pop crew for their Singapore summit. They received 24 social clips and a 2-minute highlight reel within 5 days.

Brief an event project →
3. In-House Studio Enablement

Built for teams that understand video creation.

Empower your in-house Singapore studio team to brief and order video shoots, edits, and full content solutions anywhere across ASEAN and globally, all from one platform.

1.

Productize your video playbook

Turn repeatable video needs into structured, reorderable services with your quality standards, pricing, and output specs baked in. Anyone in your org can reorder with confidence.

Private InventoryBrand StandardsSelf-ordering
2.

As hands-on or hands-off as you choose

Our platform and Concierge manages the full workflow. Your producers can step in at any milestone: review scripts, dial into shoots remotely, approve edits. Zero management overhead.

Concierge ManagedMilestone ReviewsRemote Oversight
3.

Just the shoot. Just the edit. Just pre-production.

Need crew on the ground but have your own editors? Want scripting support but can handle production? 90 Seconds plugs into your workflow at exactly the right point.

90 Plan90 Shoot90 Edit
4.

Local Creator Partners in 100+ countries

Creation without travel. Whether a global series, remote location, or single pick-up shoot, footage flows back to your in-house team. No flights. No visa complications.

100+ Countries1,500+ Cities48hr Mobilization
5.

Stop sizing your team for peak demand

Keep your in-house team focused on high-value creative. Let 90 Seconds absorb the overflow. Scale up without hiring. Scale back without redundancies.

Elastic CapacityVariable DemandNo Headcount Risk
Client Example

An enterprise tech company with an in-house studio team used 90 Seconds to produce a 6-video customer story series across 3 ASEAN markets. Total client time: 2 hours of briefing and 3 review rounds. All 6 videos delivered within 21 days.

Explore Enterprise platform →
CONTENT JOURNEY

The Right Video for Every Funnel Stage

Reach every market with the right video at every stage, from first impression across the regions to long-term retention in your priority markets.

Funnel Stage
Audience
Video Content Type
Awareness
Broad market. Prospects who don't yet know your brand.
  • ·Hero Brand Video
  • ·Thought Leadership (Video Podcast, Report Video)
  • ·Event Highlight Video
  • ·Announcement Video
  • ·Customer Story Film
Consideration
Engaged prospects researching their options.
  • ·Solution Explainer Video
  • ·Customer Story (Industry Specific)
  • ·Case Study Video
  • ·Educational Video
Evaluation
Active evaluators comparing vendors and outcomes.
  • ·Customer Story (outcome-focused)
  • ·Testimonial Video
Purchase
Decision-makers and budget owners ready to buy.
  • ·Pitch Video
  • ·Solution Demo Video
Retention
Existing customers expanding and renewing.
  • ·Onboarding Video
  • ·Training & Best Practices (Walkthroughs, How-Tos)
  • ·Business Review Videos (Year-in-Review, Partnership Review)
ASEAN CREATOR HUBS

Local Creator Partners in Every Major Market

The majority of content creation for Singapore-based brands happens across ASEAN, from Southeast Asian markets to Greater China and India. Every market has unique cultural codes, languages, and consumer expectations. 90 Seconds Creator Partners in each city bring the local knowledge that makes content resonate authentically.

Hong Kong

Hong Kong

Pan-Asian campaign hub. Financial and corporate content.

Bangkok

Bangkok

Southeast Asia's established creation leader. Diverse locations.

Kuala Lumpur

Kuala Lumpur

Central ASEAN. Bilingual workforce. Government incentives.

Ho Chi Minh City

Ho Chi Minh City

Fastest-growing SEA creation market. Exceptional value.

Mumbai

Mumbai

Gateway to India's 1.4 billion. Bollywood-grade infrastructure.

Manila

Manila

80 million English speakers. Rising digital content hub.

Seoul

Seoul

Digital content leader. Gaming, beauty, fashion.

Jakarta

Jakarta

Indonesia's 275 million consumers. Essential for local content.

Global

Beyond ASEAN. In 160 Countries.

Where Singapore Brands Create Content Worldwide

Every order is fulfilled by our network of vetted Creator Partners. Local expertise, consistent quality, zero travel costs.

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Creator Partners
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Countries
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Videos Delivered
New YorkLondonTokyoDubaiSydneyMumbai
NA

New York

CONTENT TYPES

What Singapore Brands Create Off-Shore

Event Coverage

Event Coverage

Conferences, launches, trade shows across every market. Capture the energy and moments that matter, wherever they happen.

Customer Stories

Customer Stories

Capture your customers' stories where they are, in their own environment. Authentic voices from real locations.

Office & Facility Tours

Office & Facility Tours

Showcase your global presence with authentic footage from every location. Real spaces, real teams.

Product Launch Content

Product Launch Content

Localized launch content for each market. Same product, locally relevant creative that resonates.

Employer Branding

Employer Branding

Show prospective talent your global culture with genuine footage from each office and team around the world.

Social & Digital Content

Social & Digital Content

Platform-specific content created by local creators who understand what performs in each market.

SINGAPORE SUCCESS STORIES

Brands Based in Singapore, Content Created Worldwide

HQ: Singapore
Content created in: Bangkok, Jakarta, Ho Chi Minh City, Kuala Lumpur, Manila
Customer Stories
"Our Creator Partners across ASEAN deliver authentic local storytelling that resonates with regional audiences every time."
HQ: Singapore
Content created in: London, New York, Dubai, Sydney, Tokyo
Brand Stories
"We maintain global brand consistency while capturing the local authenticity that makes each market unique."
HQ: Singapore
Content created in: Hong Kong, Shanghai, Seoul, Mumbai, Melbourne
Event Coverage
"Scaling event coverage across multiple markets simultaneously has never been easier with 90 Seconds."
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Countries Covered
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Creator Partners Worldwide
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Brands Served Globally
PLATFORM

One platform for global
video creation at scale.

Brief from Singapore, create anywhere. Manage every project, every market, every creator, from a single dashboard.

Ready to Create Content Across Every Market?

Brief your first project from Singapore. Local Creator Partners deliver worldwide. Everything managed on one platform.