One shoot, every format
A day of filming is not one video. Staged properly it is a set: the 16:9 your site and YouTube channel need, and every social ratio and length that goes with it, captioned and localised per market. One brief, one shoot day, one budget.
Social Native Production
A social asset is decided long before the edit. Three stages, each with its own set of decisions that cannot be recovered later.
The brief starts in the shape it ships in
Channel and ratio are decided before anyone picks up a camera, because they change the shot list. Safe zones are mapped so captions and product never sit where the platform's own UI will cover them. The hook is written for the first two seconds, not built to over ten.
- Channel set and ratios agreed up front
- Safe zones mapped before the shoot
- Hook written for the opening seconds
Framed at capture, in the market it is for
Lens choice, subject distance and blocking are staged for a tall frame. A Creator Partner who lives in the market shoots it, so the street, the accent and the delivery read as local. Where you need both shapes, the day is staged to deliver both natively rather than cropping one from the other.
- Vertical-first staging and blocking
- Local Creator Partners in 110+ countries
- Both ratios captured natively where needed
Cut for a sound-off feed, per channel
Captions are treated as design, not an accessibility afterthought. Pacing is built for the scroll. Each channel gets its own export at the right ratio and length, rather than one master poured into every placement and padded or cropped to fit.
- Captions designed into the frame
- Per-channel exports at the right spec
- Localised versions per market
The Channel Reference
Who is actually there, what shapes each surface takes, and how long you have. Verified against each platform's own documentation on 25 August 2026. Some publish far less than others, and China's platforms least of all. Where a platform does not publish something, this says so rather than filling the gap.
No pixel margins are quoted here, because the platforms no longer publish them. Meta retired its old 250-pixel Stories guidance and now ships a safe-zone guardrail inside Ads Manager instead. TikTok's numbers live inside downloadable templates. LinkedIn only says to keep the edges clear. Anyone printing exact margins is quoting a retired spec.
Specifications verified 25 August 2026 against each platform's own documentation. Audience figures carry their own dates above, and are older. These limits change often and roll out unevenly by account, tier and device. Check the current spec before a campaign, and treat any undated guide with suspicion.
Social Derivatives Videos
Every shoot you have ever run left more on the drive than it delivered. Send us the footage or the finished videos, and we cut them into channel-native social assets: reframed, captioned, localised and exported per platform.
No second shoot. No new brief. The same platform, the same review, the same delivery.
Selected work
Purpose-built short-form, and social cuts derived from longer films. Both routes, real brands, real delivery.
