Advertising videos.

Ad creative is the highest-leverage line in your media budget. Production that's engineered for performance, not just polished, is the difference between a campaign that scales and one that stalls.

Create at scale Self-serve now

What is an advertising video

Performance creative, made at media scale.

Advertising video is short-form film engineered for paid placement: 6, 15, 30 and 60-second cuts, every aspect ratio, every channel. Built to test, iterate and scale against measurable performance.

90 Seconds produces advertising video at every scale: launch hero films, bulk variant production for paid social testing, localised creative across markets, and always-on creative pipelines feeding the media plan.

When brands commission advertising video

What enterprise teams use advertising video for.

Ad creative built for performance, made at media-plan scale. One platform, one creator network, all formats, all markets.

Performance ad creative

Short, sharp cuts engineered for paid social, search, and programmatic. Tested in market, iterated weekly.

Brand campaign films

Hero films that anchor a campaign across TV, OOH and digital, with cut-downs for every other touchpoint.

Bulk variant production

20 to 100 ad variants from one production block. The volume your media team needs to test, learn, and scale.

Localised ad rollouts

Same creative direction, native talent and language in every market. Consistent brand, local resonance.

Always-on creative pipelines

A recurring monthly slot of fresh ad creative feeding paid channels. Never run out of creative again.

Channel-specific cuts

Pre-built every aspect ratio: 16:9, 9:16, 1:1, 4:5. Every channel covered from one shoot.

Pre · Prod · Post

The AI-native
video agency.
Powered by
90 Seconds.

Every project flows through a single AI-driven platform, from brief to final cut. Full visibility. Full control. No email chains.

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✦Pre · Prod · Post

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Pre-production

Creative Development

Your Producer works with you, creators, and our AI briefing tools to lock concept, objectives, scope, timeline, and budget — before a single camera rolls.

Crew Selection

Intelligent crewing secures the right Creator Partners for your project, by skill, location, availability, and brand fit. No random allocation — curated crews, every time.

Real World Creation

Shoots happen locally, managed globally. Milestone tracking, real-time collaboration, and structured production workflows keep every shoot on track across every market.

Editing, Feedback & Revisions

Frame-accurate commenting, version management, and multi-stakeholder approval workflows, all in one place. Review, feedback, and sign-off, streamlined.

Asset Delivery

Every deliverable, every version, every format, every market adaptation — stored, organized, and accessible from one centralized library. Your content, always findable.

The Platform

Delivered on our end-to-end platform

Brief, match, shoot, edit, review, approve. Every step runs inside one purpose-built video creation platform with full visibility for every stakeholder.

How it works

Self-Serve Creation

Self-serve when you're ready to go fast

Browse the catalogue, pick a format, scope it yourself and kick off in minutes. No sales call needed.

Explore Self-Serve Creation

Global Reach

Filmed in 100+ countries, 1,500+ cities

Local creators on the ground wherever your audience is. Same brief, same quality, every market.

See shoot locations

Concierge

Concierge runs production end-to-end

Your Concierge shapes the brief, matches the right creators, manages the shoot and ships the final cut, so your team stays focused on the work that needs you.

Meet the Concierge