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La colaboración con 90 Seconds ha redefinido la forma en que Microsoft comunica sus historias. En lugar de los estáticos estudios de casos escritos, Microsoft cuenta ahora con narrativas en vídeo dinámicas y convincentes que resuenan poderosamente con su audiencia. 90 Seconds ha permitido a Microsoft adoptar este cambio sin comprometer el coste, el tiempo o la calidad. Esta colaboración significa no sólo un cambio de medio, sino un salto en la eficacia de la narración.
Países
8
Ciudades
16
Vídeos creados
96
Número de creadores
80
Resumen de la marca
Como titán tecnológico a la vanguardia de la innovación, Microsoft se esfuerza constantemente por mejorar la comunicación con sus clientes. Reconociendo el cambio en los patrones de consumo de contenidos, la empresa deseaba pasar de los estudios de casos escritos a formatos de vídeo más atractivos.
Objetivo de la marca
To present Microsoft’s narratives in a way that would captivate a contemporary audience. The challenge lay in ensuring the transition to video was efficient, cost-effective, and maintained the high-quality standards that Microsoft is renowned for.
El reto
The vast geographical spread of Microsoft’s customer base meant shoots would need to take place in various locations, which posed potential logistical, cost, and time challenges. There were initial reservations about whether it would be possible to manage such dispersed shoots while maintaining consistent quality and narrative coherence.
90 Seconds Solución
90 Seconds emerged as the clear solution to Microsoft’s challenges. With its robust platform and global community, 90 Seconds was uniquely positioned to address Microsoft’s multi-location shooting needs. The platform allowed Microsoft to conduct shoots in three separate locations across New Zealand, yet the entire process – from shooting to editing – was managed online in real-time.
This digitally-enabled production model not only ensured real-time edits but also provided Microsoft with a platform for collaborative input throughout the process. Despite the quick production time, the quality of the content remained top-tier. Furthermore, the 90 Seconds platform’s asset management feature offered a hassle-free storage system, simplifying the process of accessing and sharing videos for subsequent projects.
