Chinese New Year highlights 2022

With the festival’s focus on family, friendship, reunion, good fortune and happiness, there are many themes for brands to tap into when creating their Chinese New Year campaigns. More than ever, storytelling needs to be creative to cut through and make a mark.
From fantastical animations to capturing the simple joy of every day family interactions, there are limitless ways for brands to create Chinese New Year campaigns that resonate, and at the same time communicate their brand values and story.

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