Industry Insights

Why Quality Video Depends on Your Definition of ‘Quality’

Why Quality Video Depends on Your Definition of ‘Quality’

Xero’s Director of Global Media Pat MacFie is the king when it comes to producing quality content that converts into customers. But to first understand how to create quality content, we first need to understand the definition of ‘quality’. Quality vs. ‘Quality’ “There’s a big misconception about quality,” says Pat. “Some people say, ‘I shot […]

Posted 3 months ago | by Erin Reily